From Caribbean Secret to Viral Sensation

How a Family Secret Broke the Internet

Homemade Heat began when our founder, Maria, decided to share her grandmother's secret hot sauce recipe with the world. This treasured Caribbean recipe had been passed down through four generations, with each generation adding their own special touch while preserving the authentic Virgin Islands flavor profile.

What started as a passion project quickly gained momentum when a renowned chef visited the Virgin Islands and tasted our sauce at a local restaurant. Amazed by the unique flavor profile, he shared it on his Instagram page (500K+ followers), calling it "the most balanced, flavorful hot sauce I've ever encountered."

Within days, our inbox was flooded with requests from around the country. We scrambled to scale up production while maintaining our rigid quality standards. Then came the TikTok video that changed everything - a food influencer's "reaction video" to trying our sauce garnered over 2 million views in just 48 hours, with thousands commenting "WHERE CAN I BUY THIS?"

Despite our viral success, we remain committed to our roots. Every bottle is still crafted in small batches using the exact same recipe that Maria's grandmother perfected decades ago. We source rare heirloom peppers directly from Caribbean farmers, supporting the local economy while ensuring our sauce has that authentic island heat that can't be replicated.